LEGiT x Lalla for Summer 2014!

MEDIA RELEASE: 

LEGiT continues to attract Mzansi’s ‘it’ girls, with the announcement of a brand new Summer Ambassador, none other than the incredible, versatile and undeniably sexy Lalla Hirayama. This multi-talented beauty follows in the footsteps of some very strong, stylish woman, but is more than up for the honour of hosting her own range, and is going to introduce a very distinct fusion of cultural references to her signature looks. So get ready for a steaming hot summer inspired by a whole new twist on the tribal aesthetic.

Lalla is a special someone, at the very heart of the cultural melting pot called Mzansi that we love so much.  She has proven that her creative streak runs deep, and had earned respect, admiration and countless fans over the years thanks to her forays as a dancer, actress, model, television presenter and voice artist. She has also been featured in numerous magazines. She’s fun, sassy, down-to-earth, and has a unique, refreshing take on things. But most importantly, she’s universally viewed as being fashion forward, and this is what caught LEGiT’s eye.

LEGiT x Lalla is the next chapter in the ground-breaking series of original fashion projects that have seen the brand investing in young, on-trend and aspirational female ambassadors and giving them the opportunity to showcase their talent on a national level. “LEGiT is making massive strides in offering sexy, bold fashion options for the young, savvy South African woman,” says Hazel Pillay, LEGiT Head Buyer. “We do this by staying true to a dual commitment of being both affordable and edgy. It’s great to have Lalla on board for summer – she has a style that fits quite well with the LEGiT customer in that it’s very feminine and sexy, and we wanted to ensure the range depicts a summer story that the LEGiT customer would identify with.”

Hitting the shelves on the 18th of September, the range fuses a multi-cultural, global vision with the wonderfully bold and vibrant world of pop art. The whole range can be seen as a ‘day into night in the life of Lalla’, and relies on feminine touches, summery references and stark blacks and whites. By day it’s all high-waisted shorts teamed up with slogan tees that are sometimes inspiring, sometimes tongue-in-cheek…or awesome denims and dungarees worn with a summer cami. At night, it’s time to paint the town red in the lace body con! Key items are the matching shorts set in the bold stripes, the floral jumpsuit and the little black dress.

Lalla is understandably excited: “This is a dream come true,” she enthuses. “I’ve always loved what LEGiT offers young South African girls, and to be chosen to share my style on this kind of platform is just incredible. I’m still pinching myself”. So keep an eye out for this must-wear range, and also for the massive LEGiT x Lalla mural that will be unveiled in the Maboneng Precinct on the 18^th of September.

The range is available in all LEGiT stores from 18^th September – End October

Twitter:  #LEGiTxLalla