White Star Wins in the Breakfast Category at the “Product of the Year” Awards
White Star Wins in the Breakfast Category at the “Product of the Year” Awards Press Release What’s new and exciting in the breakfast aisle today? White Star Instant Maize Porridge, of course! South Africans once again showed love for their favourite maize meal brand, White Star, when they voted the brand top spot in the 2017 “Product of the Year” competition. The prestigious “Product of the Year” awards, which took place in Johannesburg on 23 February, announced White Star Instant Maize Porridge as winner of the breakfast category in a survey conducted amongst 5000 South African consumers by Nielsen. This is yet another feather in White Star’s cap after being rated South Africa’s favourite maize brand in the latest Sunday Times Top Brands Survey for seven years in a row. The “Product of the Year” initiative is the largest annual product survey amongst consumers on the African continent. With a continuous annual increase in products, “Product of the Year” proves to be ...