AXE could be taking you to Ibiza
AXE could be taking you to Ibiza
AXE, the world’s
number one deodorant and fragrance brand; and internationally award-winning DJ
Black Coffee, are proud to announce an historic partnership to find and
showcase Africa’s top house music talent on an international stage - Ibiza.
AXE has proudly celebrated local
and international hip-hop with two successful AXECESS Jozi events, featuring
the best local hip-hop acts, as well as hosting international rappers in South
Africa. This year, they’re upping the stakes - AXE is not bringing
international artists to South Africa, they’re taking Africa’s top up-and-coming
artists to the world with AXECESS IBIZA.
“AXE believes a man is at his
best and most attractive when he finds his magic - that special thing that
makes him unique. AXE believes in owning your thing. Black Coffee is an artist
who has definitely found his magic - a proudly African beat that is dominating
the world stage. But for Black Coffee it’s not all about personal success. He’s
on a mission to share local talent with the rest of the world. He is the
perfect partner for AXE on our first pan-African campaign where we show the
world what Africa has to offer.” said Ryan Fauconier, Brand Manager for AXE
South Africa.
All aspiring DJs need to do to
enter is upload their entry track to AXECESS.com, and share how they have found
their magic. A team of judges including Black Coffee will evaluate the tracks,
and narrow down the entries.
Five DJ finalists, hand-picked by
Black Coffee will compete head-to-head at a send-off party in August, with the
winner claiming a slot to perform with other African winners and Black Coffee
at a historic all-African event at Ibiza super club Hi Ibiza in September.
AXE is also giving super-fans the
chance to win an all-expenses-paid VIP trip to AXECESS IBIZA. All they have to
do is buy any AXE product, dial the USSD code and follow the prompts. Five
finalists will be selected to attend the send-off party, with a draw on the
night deciding the lucky winner that will be joining Black Coffee and the DJs
in Ibiza.
Alongside the launch of the DJ
search, AXE is also introducing the Advanced Fragrance Collection to the South
African Market. The new addition to the AXE family is a premium range of
grooming products, that helps men express their individuality so they can look,
feel and act their most attractive. Comprised of three lines – Signature,
Adrenaline and Urban - each line consists of cologne, antiperspirant aerosol
and roll on. These products offer a variety of benefits including anti-marks,
micro-active capsules and silver technology.
“Masculinity is evolving and men
are embracing and adapting a more modern attitude towards masculinity than ever
before. AXE is growing with its audience and providing fragrances that suit
their everyday lives,” said Ryan Fauconier, Brand Manager for AXE South Africa.
Follow the campaign on Twitter and Instagram at @AXE_SA with
the hashtags #AXEBlackCoffee #FindYourMagic
More about the AXE
Advanced Fragrance Collection:
●
AXE Signature:
Your sophisticated style, uncompromised. Products to keep you looking and
feeling sharp.
●
AXE Adrenaline:
Energize your senses and conquer what comes your way. Products that keep up
with you every time you up your game.
●
AXE Urban:
The city is your playground, don’t let it make you sweat. Products that give
you the edge to take on your day.
Recommended Selling
Price:
AXE Daily Fragrance* 100ml R89.99
AXE Anti-Perspirant
Aerosol 150ml R31.99
AXE Roll On 50ml R19.99
*Daily Fragrance is only available in Clicks and Dis-Chem
stores.
To learn more, visit axecess.com
i Source Euromonitor International Limited;
Beauty and Personal Care 2015ed, Men’s Deodorants & Mass and Premium Men’s
Fragrances retail value sales combined, as per umbrella brand name
classification, 2014; Lynx includes all AXE/Lynx/Ego sales
About AXE®
With a full line of grooming products including daily
fragrance sprays, deodorants and anti-perspirants, AXE helps give guys the edge
to feel their best.
Visit AXE at AXECESS.com and follow us on our social handles
to get access to exclusive content, special promotions, and more:
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