CARLTON HAIR ANNOUNCES OFFICIAL HAIR PARTNERSHIP WITH SA FASHION WEEK
CARLTON HAIR ANNOUNCES OFFICIAL HAIR PARTNERSHIP WITH SA FASHION WEEK
South
Africa’s biggest hairdressing group, Carlton Hair, has been announced
as the official hair partner of SA Fashion Week (SAFW), underwritten by
Davines hair products, slated to be held at the end of the month. As
arguably one of the biggest fashion affairs in the SA socialite
calendar; SAFW is the place that trendsetters assemble to spot the next
season's hottest looks in style and beauty. From 24 to 28 October 2017,
SA fashion designers will showcase their Autumn/Winter 2018 (AW18)
looks and trends on the Sandton City Rooftop in Sandton Drive. The
exciting news comes ahead of the signing of a 3-year contract between
the two groups.
Both
groups pride themselves on being fashion-forward trendsetters. SAFW is a
platform for designers to start, develop and grow their business. It is
the key voice of fashion in SA recognizing the power our diversity
holds in this sector, which is one of the most socially inclusive SA
industries. By entering into a long-term relationship with the group,
Carlton Hair aims to bring local creatives to the forefront of the
industry, not only in terms of fashion, but in terms of hair and
artistry.
Carlton
Hair is a dynamic and well-established company which has developed and
maintained a high standard of hairdressing since its inception in 1968.
Our mission is to provide a platform of supreme professionalism from
which the stylist can operate to achieve unrivalled status in the
industry, thereby ensuring the finest standards for our clients. Today
there are 24 Carlton Hair salons nationwide situated in 5 major cities.
“As
a leader in the hair industry, Carlton Hair enjoys a reputation in
innovation and pride ourselves in being in touch with the latest hair
trends, which is why we’ve decided to partner with SAFW. Together we can
make a stronger impact on the fashion and beauty industries, and create
a stronger alliance between the two,” Carlton Hair SA Marketing
Manager, Gabriella Kulis-Scott.
As
a part of the show, Carlton Hair Academy Principal, Cindy Gorman, who
is one of the visionaries behind the Carlton Hair Creative Team, will be
working as Head of Department (HOD), and will along with her team of
stylists be providing all the hair styling for the models during the
2017 event. Headed by Davines World Style Contest winner, Christilene
Erasmus-Bush, the Carlton Hair Creative Team includes international
award-winning artists from around SA who showcased collections at
Davines Hair on Stage in Bangkok and Amsterdam.
Davines
SA has also come on board to sponsor all hair products for the duration
of the 3-year contract ending in 2019. The Italian-born brand prides
itself on the idea of Sustainable Beauty: Davines believes that through
living a balance of beauty and sustainability, or what they call
“Sustainable Beauty”, we can improve our lives and the world around us;
through beauty, we can save the world. Davines products are made from
100% renewable energy and all packaging is made from recyclable means.
In today’s age, it’s trendy to be eco-conscious, a trait that SAFW
mirrors by providing sustainable marketing platforms taking high-end
designs from the design studio into the retail environment.
To find out more info on SA Fashion Week, head to www.safashionweek.co.za.
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