DJ Black Coffee Party With Fans At #AXEPartyOfTheYear

Thousands of South African music lovers came out in numbers in Newtown to experience Black Coffee headline #AXEPartyOfTheYear

AXE, the world’s number one selling male fragrance brand, hosted a massive party in Newtown on the 25th of July 2018 where Nasty C, Bonhle Modiselle & Zulu Makhathini entertained party goers alongside DJ Black Coffee. The #AXEPartyOfTheYear was headlined by international DJ, Black Coffee, who kicked off the campaign in May by inviting South Africa’s best talent, including Nasty C, Bontle Modiselle and Rich Mnisi, to join him in discovering young creatives and empowering them to find their magic and share it with the world. 

The #AXEPartyOfTheYear marks the end of the search and celebrates guys who’ve embraced who they are and become their most attractive selves. Hundreds of fans who won exclusive tickets were not disappointed as they witnessed the celebration.

About AXE®

With a full line of grooming products including Daily fragrance sprays, deodorants, anti-perspirants, roll-on and its Newly launched shower gels range will helps give guys the edge to feel their best and most attractive. Visit AXE at www.AXECESS.com and follow us on our social handles to get access to exclusive content, special promotions, and more:

• Twitter: @AXE_SA
• Facebook: AXE South Africa

Images supplied by AXE.