“SONY MOBILE SET UP ‘XPERIATIAL’ MALL ACTIVATION TO LAUNCH THE LATEST DEVICES”

“SONY MOBILE SET UP ‘XPERIATIAL’ MALL ACTIVATION TO LAUNCH THE LATEST DEVICES”

INCLUDING THE XPERIA XZ PREMIUM, VOTED THE BEST NEW SMARTPHONE OF 2017.

 

Sony Mobile is proud to announce the arrival of the highly anticipated Xperia XZ Premium, XA1 Ultra and L1 in  South Africa from July 2017. To align with the eagerly awaited Xperia devices, Sony Mobile will be hosting mall activations across Johannesburg, starting from 05 July at the Mall of Africa, which includes the Xperia XZ Premium voted the Best Smartphone of 2017 at the annual Global Mobile Awards (Glomo Awards). As a leading communications innovator, Sony Mobile has re-affirmed its position, by unveiling unique product experiences that break new ground in consumer technology with its key offering of the three devices. Each device has been strategically targeted to provide consumers with an array of suitable choices and options that match their lifestyle and interests, which is evident to Sony Mobile’s testament to innovation and to deliver great product features for mobile users.

 

As part of the mall activations, consumers will be invited to upgrade their current device that will come with a free gift, if done instore during the ‘Xperiatial’ activations.

 

The mall activation stand will not only stock the latest Sony Mobile devices but will also showcase the powerful Qualcomm® Snapdragon™ 835 Mobile Platform plus the latest in Sony’s internet of things – products, Xperia Ear and Xperia Touch.

 

About Xperia XZ Premium

Announced at the Mobile World Congress (MWC) as the “Best New Smartphone of 2017”, the Xperia XZ Premium is Sony Mobile’s most technologically capable and ground-breaking smartphone to date. The Xperia XZ Premium boasts the world’s first super slow motion video in a smartphone, with its 960 frames per second, providing sensational videos that can be played back four times slower than any other smartphone. With additional key features such as the beautiful 4K HDR 5.5” display, 19MP high resolution, the XZ Premium captures motion that the human eye can’t see. Predictive Capture is included to ensure you always stay one step ahead and automatically started buffering images when it detects motion even before you press the button.

 

Taking intelligence to the next level, making it one of the first smartphones capable of Gigabit Class LTE, the Xperia XZ Premium is powered by Snapdragon 835 Mobile Platform with X16 LTE. This feature supports super-fast 1Gbps download speeds to get 4K movies in your hands in seconds, stunning graphics, superior performance and enhanced battery efficiency.

“We’re excited Sony has chosen the Qualcomm Snapdragon 835 Mobile Platform, our most powerful and efficient mobile platform to date, to power Xperia XZ Premium,” said James Munn, VP of Business Development, Qualcomm Technologies, Inc. “Snapdragon 835 supports in a new era of immersive consumer experiences and features the world’s first commercially announced Gigabit Class X16 LTE modem which is designed to support fiber optic speeds on the go for an unparalleled user experience.”

About Xperia XA1 Ultra

The XA1 Ultra is Sony Mobile’s mid-range model with its 6” screen, 23MP high resolution camera and fast speed. Building of the success of the XA models, the XA1 Ultra features a beautiful borderless design to make the most of the edge-to-edge screen for those who love to take selfies and capture their experiences to post online. The front camera of the XA1 Ultra boasts a 8MP, 23mm wide angle lens that will allow you to capture all the action even in a group selfie without missing anyone out.

 

About Xperia L1

‘Made for your hand’, the Xperia L1 is offers a 13MP Auto focus Rear Camera, 5MP Front Camera and a 5.5’’ HD Display.

 

“The new Sony Mobile devices is evident to our relentless pursuit to keep offering consumers the best mobile devices. It is evident that through continuous innovation and the evolving mobile industry, consumers are in search of mobile devices that are aligned with their lifestyle and personal interests. Whether it is a businessman looking for the best out of a smartphone or ladies that love to take selfies, Sony Mobile has ensured that the latest portfolio of Xperia products are the perfect fit for the user’s needs. We look forward to welcoming consumers to our mall activations to ‘xperience’ the best of Sony,” says Christian Haghofer, Sony Mobile Country Manager.

 

Consumers are invited to visit the below malls to upgrade their Sony devices and a chance to win great prizes with Sony Mobile.

 

Mall of Africa: 05 July – 16 July

Northgate Mall: 18 July – 30 July

Menlyn Park: 01 August – 13 August

Keywest Mall: 15 August – 27 August