MultiChoice Group Joins UN For Global COVID-19 Campaign

MultiChoice Group Joins the UN as 

Official African Media Supporter for Global

COVID-19 Campaign

“We are in a moment of global reckoning as COVID-19 and its social and economic consequences challenge the world in unprecedented ways.

-Robert Skinner Senior Adviser for Global Communications at the United Nations.

The MultiChoice Group is proud to announce its latest initiative in the fight against COVID-19. The group has supported a number of initiatives in the fight against the spread of the pandemic which continues to wreak havoc across the globe, and it is being acutely felt across Africa.

Early in the spread of the pandemic, the organisation harnessed the power of its platforms to ensure that its customers across the continent were given access to credible and accurate information. As part of its ongoing efforts to raise awareness through information, the Group has come on board as an official supporter of the United Nations’ global COVID-19 awareness campaign Pause which launched globally on 30 June.

The aim of the Pause campaign is to highlight the dangers of sharing false information related to COVID-19. The campaign asks everyone to pause, think and take care before sharing information which could be inaccurate or misinformed and may have harmful effects.

“We are in a moment of global reckoning as COVID-19 and its social and economic consequences challenge the world in unprecedented ways. Misinformation, hate speech and fake news are fueling and distorting all of these challenges and eroding the truth. We are very excited to have MultiChoice on board as a supporter giving the launch of our campaign reach across Africa. They are uniquely positioned to deliver this important message to their diverse audiences across the continent,” said Robert Skinner Senior Adviser for Global Communications at the United Nations.

“The dissemination of credible information has become critical to fighting this epidemic which continues to impact millions across the globe and our continent. We are therefore honoured to be able to utilise the continental reach of our broadcast and digital platforms across Africa to empower people with vital information,” says MultiChoice Group Executive Chairman Imtiaz Patel.

MultiChoice continues to seek opportunities to use its platforms to combat the spread of COVID-19. Supporting initiatives such as the Pause campaign and airing educational and news related content aligns to the organisation’s commitment to making an impact in the communities where it operates.

The campaign launched globally on the 30 June with critical information broadcast across Africa through the DStv and GOtv on air and digital platforms, SuperSport and M-Net properties and Showmax.

The campaign encourages the public to support the cause and pledge not to share inaccurate information at www.shareverified.com.

Follow the campaign #TakeCareBeforeYouShare

About MultiChoice Group

MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 19.5m households across 50 countries on the African continent. Its track record of more than 30 years is reflective of a commitment to provide audiences with only the best local, sport and international content.

MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market.

Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.

Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.

MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.

MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 5bn devices and applications for some of the world’s best brands.