J&B Hive’s New Home Has Braamfontein Buzzing!!!

The J&B Hive is both a catalyst for creative entrepreneurs wishing to accelerate their business endeavours as well as a space facilitating creative collaboration has taken up residence at 81 De Korte Street in trendy Braamfontein with a view to accommodate its growing community. 

What was formally known as The Orbit will now be the grounds for the J&B Hive’s daily activities. The former jazz club has been now been re-designed to cater specifically for creative entrepreneurs and their immediate needs.

Offering members coworking facilities, a podcasting studio, three stages for intimate gatherings and large-scale events, as well as  audio-visual equipment - the new J&B Hive space has been curated to equip the next generation of creative entrepreneurs with the resources they need to take their businesses to the next level.

A media showcase on Wednesday, 18^th of September was underpinned by a panel discussion kicking off the reveal, with renowned activist and entrepreneur, Busisiwe Mkhumbuzi. She led a powerful exchange on the current climate of the small businesses in South Africa and how we pull together to mitigate the situation in a tangible way.  The panellists included J&B Hive Director Sibongile Musundwa, and J&B Hive members Tebz Ntuli,  Co-founder of Old School Coffee Co. and Itumeleng Montso, founder of Montso Solutions. 

“Over the past 5 years the J&B Hive has worked hard to create a space for budding creative entrepreneurs, so that we provide them with an opportunity to accelerate their businesses from the early phase into the mainstream economy” explained Nana Akua Twerefoo, J&B Whisky Senior Brand Manager. Nana further stated that  “The J&B Hive is responding to the need to incubate young talent and businesses in a high-tech, fresh and vibey curated space where creativity can roam free. Given the current economic difficulties faced by small businesses, the J&B Hive continues to be a hub for emerging creative entrepreneurs to connect and collaborate to impact change in South Africa.”

J&B Hive has nurtured great talent that have  become success stories  such as Nondumiso Nkosi the woman behind Afro luxe beaded head jewellery brand Bedoo, who recently collaborated with the iconic SA brand MaXhosa for AFI Fashion Week and Nike on their new Fourways Mall store. Neo Mahlangu of Neo Mahlangu Studios is a designer of one of the new South African commemorative coins to mark 25 years of democracy in the country. J&B Hive member  Walk Fresh, whose founder Lethabo Mokoena received a Business & Entrepreneurship Award at the Youth Excellence Awards - through the support received from the J&B Hive he has been able to expand  his footprint from Soweto to Sandton. Additionally, members of the J&B Hive such as Old School Coffee and Cafenaited have recently won Service Excellence Awards at the Restaurant Association of South Africa Awards. Another successful J&B Hive Member  Dipopaai recently hosted animation workshops and masterclasses at the Zanzibar Film Festival and will be appearing at Comic Con South Africa later this month. 

For more information on how  creative entrepreneurs can benefit from  the J&B Hive’s offerings, visit the website - https://www.thehivejohannesburg.com/. Applications for the recruitment of new businesses into the J&B Hive are now open and close on the 11^th of October 2019. 

ABOUT DIAGEO: 

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, J&B, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. With an ambition of creating the best-performing, most trusted and respected consumer products in the world, we have always endeavoured to encourage responsible drinking behaviour amongst young people from the ages of 18-35 through our continuous collaboration with Diageo led initiative Drive Dry, which has been around since 2009. Our purpose has always been to celebrate life, every day and everywhere, responsibly. 

As a global company, our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for more information, initiatives, and ways to share best practice.

J&B and Diageo have been the key investor’s and partners of The Hive since 2015. 

Celebrating life, every day, everywhere.

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