Jonnie Walker Celebrates Life At Dstv Delicious Festival!

Renowned Scotch whisky brand, Johnnie Walker has taken the whisky game by storm. Celebrating life, everyday everywhere!

The brand’s notion on less talk more walk has definitely been evident in their activation at this year’s DStv Delicious Festival hosting the biggest bar at the festival and serving whisky in a presumably unconventional way in branded Johnnie Walker festival-friendly jugs. TV personality, Andile Ncube, was spotted amongst other personalities shaking up her favourite Johnnie Walker cocktail and engaging with consumers at the whisky mentorship sessions hosted by the brand as part of their festival activations.
Thandeka Matsoha, Senior Brand Manager at Johnnie Walker SA comments that, “Johnnie Walker showcased its innovative spirit at the DStv Delicious Festival where attendees got a chance to interact with the brand in a way that they are not accustomed to. The brand’s Pocket Scotch lead as a serving choice as it is not only compact and portable but also stylish, making it an ideal festival serve. The brand Johnnie Walker is all about pushing boundaries and encourages consumers to do the same.”
In addition to the world class activation, festival goers were able to enjoy an exclusive whisky mentorship session courtesy of the Johnnie Walker brand and got to engage with brand influencers as they enjoyed tasting notes of the Johnnie Walker product mix. 
The Johnnie Walker brand continues to motivate consumers to push their boundaries and to continuously Keep Walking through their innovative and progressive activations and campaigns similar to this DStv Delicious Festival alignment. This comes off the back of the brand’s first ever Whisky Meet Polo Masterclass event which was positioned to showcase exactly that. The brand promises much more alignments and partnerships of this nature, that will challenge the whisky industry and go beyond the perceived norms.
Join the conversation online by following us on @johnniewalkersa and by using the hashtag #KeepWalkingSA
HOUSE OF WALKER COCKTAILS
Johnnie Walker Blue Label – The Whisky Sour 
  • Johnnie Walker Blue 
  • Lemon Juice
  • Sugar syrup
  • Cellulose
Method:
Shake Johnnie Walker Blue, add lemon juice, sugar syrup and cellulose over ice, then dry shake and strain into a tumbler filled with cubed ice.
Johnnie Walker Gold Label – The Grocer
  • Johnnie Walker Gold 
  • Lemon juice 
  • Vanilla syrup
  • Harrismith apple juice
  • Soda water 
  • Orange zest
Method:
Shake Johnnie Walker Gold, lemon juice, vanilla syrup and harrismith apple juice then strain into an ice filled tall glass. Top with soda water and garnish with and arrange zest. 
Johnnie Walker Black – A Taste of Summer 
  • Johnnie Walker black
  • Lemon juice 
  • Cellulose 
  • Black pepper 
  • Vanilla syrup
  • Angostura bitters
  • Dehydrated Fig
Method: 
Shake and double strain Johnnie Walker Black, add lemon juice, cellulose, black pepper and vanilla syrup into a tumbler, with a dash of angostura bitters over the top and garnish with a dehydrated Fig. 
Johnnie Walker Red Label – The Fruity Johnnie Red
  • Johnnie Walker Red
  • Pear syrup
  • Lemonade 
  • Pear fan 
Method: 
Pour two tots of Johnnie Walker Red, a half shot of pear syrup in a tall glass over cubed ice. Top up the drink with lemonade and garnish with a pear fan
Not For Persons Under The Age Of 18
NOTES TO THE EDITOR: 
ABOUT JOHNNIE WALKER
Johnnie Walker is the world’s number one Scotch Whisky brand (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 18 million cases sold annually (IWSR, 2017), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO: 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, J&B, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Our ambition is to create the best-performing, most trusted and respected consumer products in the world, while out purpose is to celebrate life, every day, everywhere. 
As a global company, our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for more information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.

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