Bombay Sapphire® Shines Light on Local Content Creators' Act of Creativity
Works displayed on World Creativity and Innovation Day illustrate how South Africans are unleashing their creative passions Exemplifying its ongoing mission to Stir Creativity, BOMBAY SAPPHIRE®, has unveiled the works of over 100 young South African creators who have answered the call to participate in A Million Acts of Creativity. The content pieces were part of over 1,000 User Generated Posts tagging creators or the brand over the past year. Fittingly held on World Creativity and Innovation Day on Wednesday, the artworks on display are the result of Cape Town based illustrator Russell Abrahams challenging his online community to draw the first thing they saw from a series of shapes he posted on his Instagram feed over the space of three weeks. Said the visual storyteller behind illustration studio Yay Abe: “As humans, we are able to break down the simplest shapes and our beautiful and creative brains magically translate these shapes into recognisab...