Bombay Sapphire® Shines Light on Local Content Creators' Act of Creativity
Works displayed on World Creativity and Innovation Day illustrate how South Africans are unleashing their creative passions
Exemplifying its ongoing mission to Stir Creativity, BOMBAY SAPPHIRE®, has unveiled
the works of over 100 young South African creators who have answered the call to participate in A Million Acts of Creativity. The content pieces were part of over 1,000 User Generated Posts tagging creators or the brand over the past
year.
Fittingly held on World Creativity and Innovation Day on Wednesday, the artworks on display are the result of Cape Town based illustrator Russell Abrahams challenging his online community to draw the first thing they saw from a series of shapes he posted on his Instagram feed over the space of three weeks.
Said the visual storyteller behind illustration studio Yay Abe: “As humans, we are able to break down the simplest shapes and our beautiful and creative brains magically translate these shapes into recognisable images. These doodles showcase just how different and creative we can be.”
A Million Acts of Creativity takes its cue from BOMBAY SAPPHIRE’S Stir Creativity campaign to encourage everyone to engage with their creativity and unlock their creative potential.
François Portier, Managing Director, West, East & South Africa for Bacardi said: “We know that creativity is a force which stirs within all of us. A Million Acts of Creativity is our response to a survey which showed that 97% of South Africans wished they could be more creative. The results on display are proof that all we need is an opportunity to explore our passions and our abilities.”
The event saw an artistic crowd participate in a creative hackathon to highlight water scarcity.
Guests included BOMBAY SAPPHIRE cultural leaders Lesego Legobane (aka Thickleeyonce), Chef Funi and Chef Nti Ramaboa, singer Bianca Le Grange, visual artist Seth Pimentel (aka African Ginger) and BOMBAY SAPPHIRE content creators Tamara Moeng, John Baloyi, Cantara Farouk, Francesco Mbele, Chelsea Keta (SlimGirlSupreme), Nkuli Khanyile and Qondile Dlamini.
Meanwhile, Cameron Hawkins, Sub-Sahara Brand ambassador at Bacardi, and the team from Thirst Bar Services demonstrated how BOMBAY SAPPHIRE provides the perfect canvas for creating cocktails.
To cap off the day, award winning TV personality and DJ Lerato Kganyago and visionary muso Zakes Bantwini held a virtual chat which was live streamed on Instagram.
To view the Million Acts of Creativity artworks curated by Russell Abrahams into an online zine, you can check out the highlights tab on the @aya_abe Instagram feed.
For further information about BOMBAY SAPPHIRE and Stir Creativity, visit www.bombaysapphire.com (you need to be 18 or older to access the site).
Fittingly held on World Creativity and Innovation Day on Wednesday, the artworks on display are the result of Cape Town based illustrator Russell Abrahams challenging his online community to draw the first thing they saw from a series of shapes he posted on his Instagram feed over the space of three weeks.
Said the visual storyteller behind illustration studio Yay Abe: “As humans, we are able to break down the simplest shapes and our beautiful and creative brains magically translate these shapes into recognisable images. These doodles showcase just how different and creative we can be.”
BOMBAY SAPPHIRE, the world’s leading premium gin brand, believes that creativity opens up endless possibilities.
The brand has long championed creativity, collaborating with a host of local and international artists, designers and architects including knitwear genius Laduma Ngxokolo of
Maxhosa and Thomas Heatherwick, who designed the iconic Zeitz MOCAA in Cape Town and BOMBAY SAPPHIRE’S gin distillery in Hampshire, England.A Million Acts of Creativity takes its cue from BOMBAY SAPPHIRE’S Stir Creativity campaign to encourage everyone to engage with their creativity and unlock their creative potential.
François Portier, Managing Director, West, East & South Africa for Bacardi said: “We know that creativity is a force which stirs within all of us. A Million Acts of Creativity is our response to a survey which showed that 97% of South Africans wished they could be more creative. The results on display are proof that all we need is an opportunity to explore our passions and our abilities.”
The event saw an artistic crowd participate in a creative hackathon to highlight water scarcity.
Guests included BOMBAY SAPPHIRE cultural leaders Lesego Legobane (aka Thickleeyonce), Chef Funi and Chef Nti Ramaboa, singer Bianca Le Grange, visual artist Seth Pimentel (aka African Ginger) and BOMBAY SAPPHIRE content creators Tamara Moeng, John Baloyi, Cantara Farouk, Francesco Mbele, Chelsea Keta (SlimGirlSupreme), Nkuli Khanyile and Qondile Dlamini.
Meanwhile, Cameron Hawkins, Sub-Sahara Brand ambassador at Bacardi, and the team from Thirst Bar Services demonstrated how BOMBAY SAPPHIRE provides the perfect canvas for creating cocktails.
To cap off the day, award winning TV personality and DJ Lerato Kganyago and visionary muso Zakes Bantwini held a virtual chat which was live streamed on Instagram.
To view the Million Acts of Creativity artworks curated by Russell Abrahams into an online zine, you can check out the highlights tab on the @aya_abe Instagram feed.
For further information about BOMBAY SAPPHIRE and Stir Creativity, visit www.bombaysapphire.com (you need to be 18 or older to access the site).
ABOUT BOMBAY SAPPHIRE® AND CREATIVITY
Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone
to engage with their creativity and unlock their creative potential.
From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity. For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke
Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly
For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK
www.bombaysapphire.com
https://www.instagram.com/
www.facebook.com/
About Bacardi
Bacardí Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardí Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur. Founded 157 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardí employs over 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardí Limited refers to the Bacardí group of companies, including Bacardí International Limited. www.Bacardí Limited.com
LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDÍ GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDÍ LIMITED.
From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity. For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke
Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly
For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE IS A REGISTERED TRADEMARK
www.bombaysapphire.com
https://www.instagram.com/
www.facebook.com/
About Bacardi
Bacardí Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardí Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur. Founded 157 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardí employs over 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardí Limited refers to the Bacardí group of companies, including Bacardí International Limited. www.Bacardí Limited.com
LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDÍ GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDÍ LIMITED.
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