Brand New Look For BBC Lifestyle Unveiled At BBC Studios’s Summer Upfront
BBC Studios in
Africa revealed yesterday the vibrant and playful new look branding for
BBC Lifestyle, channel 174, at its bi-annual Upfront event
held in Johannesburg. The number one international lifestyle channel
on DStv has a chic and contemporary new on-air look featuring a fresh
set of palates, designs and objects around the channel’s
aspirational and entertaining lifestyle content. The brand makeover
will launch from 20th November with new series Give
It A Year, fronted by the UK’s ‘First Lady of Football’
Baroness Karren Brady which illustrates the channel’s
ambition to always entertain, inspire and empower viewers. Using her
prowess as one of the UK’s leading business women, Karren works
with people wanting to create change and start their own businesses
by visiting them at the start and end of their first year, to help
guide and coach on what it takes to make it big and thrive in the
business world.
The event also
showcased the BBC’s stellar summer season of programming across BBC
Lifestyle, BBC Earth, BBC First, BBC Brit and CBeebies. Exclusive
to DStv, viewers in South Africa can look forward to a vast
array of world class shows over the next six months, featuring
stars such as Sir David Attenborough, Richard Gere, Idris Elba,
Mary Berry, Lily Collins and Benedict Cumberbatch to name
a few.
To revel in the
excitement of what’s to come and express their enjoyment for the
BBC and its shows, popular celebrity faces, Anele Mdoda, Chef Nti
and Gareth Cliff were all in attendance at the event
championing hits such as Strictly Come Dancing
(currently airing on BBC Brit, channel 120), Come Dine With Me
South Africa (BBC Lifestyle) and many more.
Joel Churcher, Vice
President and General Manager, BBC Studios for Africa said,
“2018 got off to a fantastic start with some record ratings coming
through for several incredible TV moments, including Blue
Planet 2, the Royal Wedding of Prince Harry and Meghan Markle
and the return of Come Dine With Me South Africa (s4).
In this ever competitive world of TV, our BBC Channels continue to
deliver strong audience growth as our programming line up showcases
the very best creativity the UK has to offer,
“We are not taking
our foot off the pedal this summer and are excited to be bringing,
new and exclusively to South Africa, shows including the TV
adaptation of Victor Hugo’s classic novel Les Miserables,
the latest adventures of Jamie Oliver through to the
absolutely fabulous Joanna Lumley’s excursions in Joanna
Lumley’s Silk Road Adventures.”
Full details of the
programming can be found here www.bbcsouthafrica.com
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