MEDIA RELEASE | MINNIE DLAMINI-JONES AND G.H. MUMM UNVEIL GRAND CORDON STELLAR IN SOUTH AFRICA

Master of Celebrations Minnie Dlamini-Jones and France’s number 1 champagne G.H. Mumm celebrated their next victory as they revealed the gravity-defying Champagne – Mumm Grand Cordon Stellar for the very first time on African soil. A special media brunch was held at Mesh Club on 24 October where media had the chance to interact with bottle number 2 of 30 ever made.

As the official Master of Celebrations, Minnie Dlamini-Jones has never been one to miss a defying moment and is at the forefront of Mumm’s pioneering feats. In September, Minnie had the chance to reunite with Mumm’s Chief Entertainment Officer Usain Bolt as they both on-boarded a zero-gravity flight to experience Mumm’s new champagne and celebrate their next victories at Maison Mumm in Reims.

“To have experienced a zero-gravity flight, all the while sipping on Mumm alongside the fastest man in the world Usain Bolt, was nothing short of exhilarating. It’s so great to reveal the Grand Cordon Stellar to a South African audience and they have a chance to experience what I did in France,” Minnie said.

Mumm Grand Cordon Stellar’s revolutionary feat of technology allows astronauts and other space travellers to enjoy champagne in the challenging surroundings of zero gravity. The fruit of a three-year partnership with Spade - a young agency specialized in space design - Mumm Grand Cordon Stellar employs a revolutionary new bottle and glass concept to transform life in space, making a high-tech champagne ritual available to all in the very near future. Thanks to Mumm Grand Cordon Stellar, Mumm's art of celebration – along with a range of exciting new taste characteristics - will now accompany daring achievers in the new era of space exploration.

Innovation and daring have been integral to Maison Mumm since its foundation. Exploring new territories like space was a big challenge but one that the Maison took on with passion. "Maison Mumm likes to push the boundaries and has been a leader in its field ever since its foundation. As such, Maison Mumm is a natural supporter of both the pioneers of yesterday and those of the future. In 1904, Maison Mumm was present on board with Commander Jean-Baptiste Charcot to celebrate the first successful French expedition to the Antarctic. Tomorrow, Maison Mumm will accompany passengers to space on this unique adventure, said Pierre Berard, Global Marketing Director.

With all these initiatives, Mumm is putting the innovative spirit that has always guided the Maison at centre stage. South Africans now have a chance to dare, win, celebrate by entering a competition to win a zero-gravity champagne experience in France by purchasing Usain Bolt’s signature pack in stores and toast to their own next victories.

COMPETITION ENTRY MECHANIC:

Carefully peel the foil to reveal your secret code

To enter the contest, follow the steps:

1: Purchase a G.H. Mumm champagne Christmas giftbox

2: Obtain the code which is printed under the specially marked foil on the bottle

3: Visit mumm.com/stellar and follow the prompts to the promotion entry page

4: Enter the code and fully complete the entry form and the requested details

5: Submit the online entry form

The Grand Prize winner will enjoy a trip for two people to Bordeaux, France including Business Class flight tickets, accommodation and two seats on the AirZeroG flight to experience champagne tasting in weightlessness.

*Ts & Cs visit: www.mumm.com/stellar

Not for Sale to Persons Under the Age of 18.

ABOUT MAISON MUMM

Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne

business of Pernod Ricard, the world’s n°2 in wines and spirits . With its distinguished heritage dating back to 1827, Mumm is the leading international champagne House in France and third worldwide*. Mumm Grand Cordon pays tribute to the iconic red sash – indented in the glass as part of a whole series of innovations. The revolutionary bottle is the perfect embodiment of the spirit of the House associated with audacious challenges and ground-breaking endeavours.

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