Design Indaba set to collaborate with IKEA

Design Indaba set to collaborate with IKEA

Press Release:
Design Indaba is proud to announce a collaboration with global homeware giant, IKEA, set to launch at the Design Indaba Festival 2017.

We’ve drawn from our extensive network of designers, architects and creatives from South Africa, Kenya, Senegal, Egypt, Angola, Ivory Coast and Rwanda to collaborate with IKEA around modern rituals and the importance they play in the home.“The creative explosion which is taking place in several cities around Africa right now is something IKEA is curious about. We want to learn from this and spread it to the rest of the world. Working together with these designers and creatives gives us the opportunity to do so,” says Marcus Engman, Design Manager at IKEA.

The selected designers will meet up with a group of IKEA in-house designers to work on the collection during the Design Indaba Conference in Cape Town 1-3 March 2017, ready to launch in 2019.

“It’s affirming for the world’s biggest furniture and homeware store to partner with Design Indaba to curate their first African collection, and we have learnt so much from the collaboration to date – the designers and ourselves. The scale at IKEA is staggering, yet they are still true to their founding principles, with which we find such symmetry. They look towards democratizing design, and are happy to be infiltrated by external ideas! And we love their credo: a better everyday life for everyone. Now, it will be also inspired by urban Africa, and our intrepid pan-continental group of reformers, thinkers, makers and activists. Can’t wait for the launch,” says Ravi Naidoo, founder of Design Indaba.About IKEA

IKEA is one brand and many companies. Around the globe, a large number of companies operate under the IKEA trademarks. IKEA Range & Supply, consisting of IKEA of Sweden in Älmhult and IKEA Supply, have the responsibility to develop, design, produce and supply IKEA stores around the world with home furnishing solutions available to the many people. Each year IKEA Range & Supply introduce 2,000 new products in the IKEA stores. The total range is almost 10,000 products.

Updates from the collaboration and its activities during the Design Indaba Festival 2017 can be found on IKEA Today or IKEA's Newsroom.

For more info on the selected designers, see the press kit document.Want to know more about Design Indaba's Festival? Get it straight from the Design Indaba website.