White Star Wins in the Breakfast Category at the “Product of the Year” Awards

White Star Wins in the Breakfast Category at the “Product of the Year” Awards
Press Release
What’s new and exciting in the breakfast aisle today? White Star Instant Maize Porridge, of course!

South Africans once again showed love for their favourite maize meal brand, White Star, when they voted the brand top spot in the 2017 “Product of the Year” competition. The prestigious “Product of the Year” awards, which took place in Johannesburg on 23 February, announced White Star Instant Maize Porridge as winner of the breakfast category in a survey conducted amongst 5000 South African consumers by Nielsen. This is yet another feather in White Star’s cap after being rated South Africa’s favourite maize brand in the latest Sunday Times Top Brands Survey for seven years in a row.

The “Product of the Year” initiative is the largest annual product survey amongst consumers on the African continent. With a continuous annual increase in products, “Product of the Year” proves to be a very credible platform for consumers to learn about the best brands on the market.

White Star Instant Maize Porridge is available in five delectable flavours, which is just one of many reasons why it is the cereal most enjoyed by families. It is especially appealing to a market that is looking for something new, convenient, tasty and affordable, and is an excellent source of calcium and seven vitamins. The porridge is prepared by simply adding warm milk or water, depending on preference. Its smoother, superior quality and better aroma of flavours, has secured it as a firm favourite.

“We’re extremely proud of this achievement, especially as White Star Instant Maize Porridge is a new addition to the White Star product portfolio,” says White Star Marketing Manager, Mokhele Makhothi. “Being awarded ‘Product of the Year’ is a wonderful milestone for the White Star brand and we will continue to develop the brand further;  keep providing the best quality products and never disappoint our loyal supporters,” he concludes.
Follow the White Star Super Maize Meal Facebook page.
Before White Star was launched in 1999, extensive research was conducted to develop a product that met all consumer requirements. In addition, it was also the first maize meal brand to be fortified with Vitamin A, long before legislation demanded it. As a result, White Star has come to be known as The Clever Choice. With its quick and easy preparation, superior whiteness, fluffiness, texture and taste. White Star Super Maize Meal has quickly become the leading maize meal brand in South Africa and has been rated the top maize brand in the Essential Food’s category of the Sunday Times Top Brands Survey in the last seven years. White Star uses television, radio, road shows, music events, magazines, recipe books, sponsorships, in-store activity, etc. as main communication channels to talk to the target market.


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